Tata Intra V70 Launched - Enhanced Efficiency and Profitability

4 months ago 138

Tata Motors, India's leading commercial vehicle manufacturer, launched an extensive range of new vehicles aimed at transforming first and last-mile transportation.

The new line-up includes the Intra V70, Intra V20 Gold, and Ace HT+, engineered to elevate payload capacities and efficiency for longer distances, promising higher profitability.

With a robust design and top-notch features, these vehicles cater to diverse applications across urban and rural India, enhancing productivity and delivering higher profits. The company has also introduced enhanced versions of its popular Intra V50 and Ace Diesel vehicles, focusing on reducing fuel consumption and ownership costs.

According to Mr. Girish Wagh, Executive Director at Tata Motors, these vehicles have been developed based on specific inputs from a broad user segment. They're crafted to optimize fuel efficiency while ensuring the transportation of higher payloads over longer distances. With rapid urbanization, the thriving e-commerce sector, and the growth of the hub-and-spoke model, efficient first and last-mile transportation has become indispensable in logistics management.

Mr. Wagh emphasized the vehicles' role in providing robust cargo transport solutions that promise greater commercial benefits. He highlighted their contribution to supporting India's burgeoning economy and improving the livelihoods of customers.

The launch of these new vehicles is supported by an extensive marketing campaign aimed at expanding customer outreach and enhancing brand recall. Leveraging digital technologies, including social media and influencer engagement, along with a strong presence in traditional marketing and advertising mediums, the campaign aims to create a lasting impact.

The vehicles in the lineup offer unique features tailored to different needs:

Tata Intra V70

This new-gen pickup stands out with its superior drivability, highest payload capacity, spacious loading area, high ground clearance, and a robust 1.5-litre diesel engine. It comes equipped with the Fleet Edge telematics system for efficient fleet management and features a roomy cabin designed for a comfortable and fatigue-free driving experience.

Tata Intra V20 Gold Bi-Fuel

As India's first and only bi-fuel pickup, this vehicle offers an unmatched range of over 800km, leveraging the efficiency of CNG for profitability. It boasts an enhanced payload capacity of 1,200kg, three CNG tanks for versatility, and the Fleet Edge telematics system, ensuring uninterrupted operations and higher profits.

Tata Ace HT+

Recognized as India's most successful commercial vehicle, the Ace HT+ now offers higher power and efficiency with a turbocharged diesel engine. With an extended load body and increased payload capacity of 900kg, it combines the operating economics of Tata Ace with performance similar to pickups, promising higher earnings for users.

Moreover, the Tata Intra V50 and Ace Diesel have been refined to cater to various duty cycles, offering low-cost ownership and optimal performance for customers across the spectrum.

Bookings for these new vehicles are open at all Tata Motors CV dealerships nationwide, offering customers a wide array of options to choose from for their specific requirements.

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