What Is WAHA and Why Should Indian Developers Care?
India is the world's largest WhatsApp market with over 535.8 million active users. More than 15 million Indian businesses use WhatsApp Business to talk to customers every single day. From the local kirana store in Chennai sending order updates to a D2C brand in Bengaluru running automated customer support, WhatsApp is the backbone of business communication in India.
But here is the problem: the Official WhatsApp Business API (now called WhatsApp Cloud API) is not free. Meta charges per conversation — roughly ₹0.30 to ₹0.75 per message depending on the category. For a small business sending 10,000 messages a month, that adds up to ₹3,000 to ₹7,500 monthly. And for startups running tight budgets, that is a significant cost.
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